Christmas & New Year

In Singapore, the Christmas and New Year season is a significant time for sales, echoing trends seen in events like Black Friday and Cyber Monday. Notably, Amazon's early promotions for Christmas decor in October have shown the effectiveness of starting promotions early. They reported significant sales growth during this period, indicating a high consumer interest in early holiday shopping deals.

Christmas & New Year Sales in Singapore

A regional survey by GrabAds revealed that over 67% of consumers in Southeast Asia, including Singapore, prefer both online and offline shopping. This trend is particularly evident during the holiday season, where consumers are on the lookout for bargains, variety, and timely delivery of their purchases. The joy of gifting remains a key theme, with many opting for in-person gifts or utilizing on-demand delivery services like GrabExpress. Experiential gifts such as dining experiences or digital vouchers are also gaining popularity.

Christmas & New Year Sale

The Christmas & New Year Sale is a major event in December in Singapore, with e-commerce brands offering significant discounts on a wide range of products. This sale, which lasts for the entire month of December, sees massive discounts on electronics, fashion, beauty products, and more. The increasing trend of online shopping has boosted the popularity of these sales, with e-commerce brands offering exclusive online deals and discounts.

Strategies for E-commerce Brands

For e-commerce sellers, participating in these sales events offers numerous benefits. It's an opportunity to increase sales and revenue, gain exposure to a wider audience, clear inventory, and offer exclusive deals and discounts. These events allow brands to showcase their products and services to a larger audience, helping to attract new customers and grow their business.

The Christmas and New Year period in Singapore reflects a blend of traditional and modern shopping habits, with a significant shift towards online platforms. This period is crucial for retailers and e-commerce brands to capitalize on consumer spending habits and preferences.

Christmas & New Year

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