Black Friday is real in Singapore — and this year it falls on Friday, 27 November. This guide covers the exact dates, how Black Friday sales stack up against 11.11 and Cyber Monday, and where to shop with promo codes from marketplaces to fashion and beauty.
Black Friday Singapore 2026: Dates, Deals & Promo Codes
When is Black Friday in Singapore?
Black Friday Singapore is on Friday, 27 November (2026). Many retailers open early deals in the days before, and Cyber Monday follows on Monday, 30 November.
Unlike the US doorbuster mall rush, Singapore’s Black Friday sale season is mostly online. Start with live promo codes on Amazon Singapore, Lazada, and Shopee, plus brand sites and selected mall campaigns. Expect teaser discounts from mid November, with the deepest cuts usually peaking on Black Friday weekend.
Where to shop Black Friday sales in Singapore
Use this shopping map early: open each Saleduck page for live promo codes before you checkout.
Marketplaces
Amazon Singapore promo codes for electronics, home, and everyday essentials during Black Friday sale Singapore windows.
Lazada promo codes for mega sale vouchers and category flash deals. Check codes before cart.
Shopee promo codes for coins, vouchers, and brand stores that often run parallel Black Friday campaigns.
Tech and electronics
Apple promo codes for gift card or bundle style offers rather than deep list price cuts.
Samsung promo codes for phones, TVs, and appliances in BF and Cyber Monday bundles.
Dyson promo codes for vacuum and beauty tech discounts plus gift with purchase style deals.
Fashion and footwear
Nike promo codes for footwear and apparel drops timed to Black Friday weekends.
adidas Singapore promo codes for trainers and lifestyle ranges with seasonal markdowns.
Crocs promo codes for clogs, sandals, and app or sitewide percentage offs worth checking before you pay.
Uniqlo promo codes for basics and seasonal layers. Stack sale prices with any live vouchers.
Zalora promo codes for multi brand fashion with frequent sitewide codes.
Beauty
Sephora promo codes for beauty bestsellers and gift sets that often peak around Black Friday for Western beauty brands.
Does Singapore have Black Friday sales?
Yes. Singapore has run Black Friday and Cyber Monday sales for years. You will see markdowns on electronics, fashion, beauty, home, and everyday essentials, often stacked with voucher or promo code offers.
It is not identical to US Black Friday. Local shoppers also lean on Singles’ Day (11.11) and year end 12.12. Black Friday still matters most for Western brands and global marketplaces that time their biggest SG promotions to late November, including shops like Nike, adidas, Sephora, and Crocs.
Black Friday vs 11.11 vs Cyber Monday
Matching the sale window to the category usually beats shopping every event the same way:
11.11 (11 November): often strongest for Chinese origin brands and marketplace flash deals on electronics and lifestyle.
Black Friday (Friday, 27 November): typically strongest for Western brands such as Apple, Nike, adidas, Sephora, and Amazon Singapore campaigns.
Cyber Monday (Monday, 30 November): extends online only deals, especially tech and digital accessories, after Black Friday weekend.
If you are chasing fashion clearance later, Boxing Day and 12.12 often go deeper than Black Friday for apparel. For late November promo codes and brand sales, Black Friday is the key date.
Black Friday interest over time in Singapore
Google Trends shows how strongly Singaporeans search for Black Friday each November (relative interest, 0 to 100). Interest climbed for almost a decade, peaked in November 2019 at 100, then dropped in the COVID years and settled lower, with a rebound in November 2025 (76).
Black Friday search interest in Singapore (Google Trends)
22
27
34
45
61
69
87
98
100
68
57
61
61
60
76
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
Google Trends, Singapore, web search, November peaks 2011 to 2025
Why was November 2019 so popular? That peak sits at the end of the pre COVID growth wave, not during COVID. From about 2011 to 2019, Black Friday went from a niche US import to a mainstream Singapore shopping event as ecommerce (Amazon, Lazada, Shopee) and Western brand campaigns scaled. By late 2019, retailers and shoppers were fully aligned on a late November deal weekend, so search interest hit its all time high.
COVID then changed the curve the other way: November 2020 fell to 68, and 2021 to 2024 hovered around 57 to 61. Circuit breaker periods, weaker mall traffic, and year round marketplace sales (especially 11.11 and 12.12) diluted the once a year Black Friday spike. Interest is still seasonal and commercially important, just no longer at the 2018 to 2019 fever pitch.
Black Friday promo codes worth checking
Sale prices and promo codes are different levers. A Black Friday markdown lowers the item price. A promo code can shave more at checkout if the brand allows stacking.
Before you buy:
Open the shop’s Saleduck page for the latest verified promo codes.
Check minimum spend, new customer only rules, and category exclusions.
Apply the code at checkout and confirm the discount appears before you pay.
We do not invent codes here. Live offers change fast in November, so always pull them from the shop pages linked above.
How to shop smarter during Black Friday Singapore
Track early deals: some of the best cuts appear a week early. Day of is not always cheapest.
Collect vouchers first: marketplace coins and brand newsletters often unlock extra % off.
Watch free shipping thresholds: bundling to the free delivery line can beat a shallow sale.
Compare 11.11 leftovers: if an electronics deal was deeper on 11.11, wait for Cyber Monday rather than forcing a weak BF buy.
Skip FOMO on fake sales: check the usual price when a “50% off” banner looks too neat.
FAQ: Black Friday Singapore
Does Singapore have Black Friday?
Yes. Major marketplaces and brands run Black Friday sales in Singapore every year, mostly online.
When exactly is Black Friday sale Singapore?
Black Friday is Friday, 27 November. Early deals often start mid November. Cyber Monday is Monday, 30 November.
Black Friday or Cyber Monday: which should I wait for?
Fashion and brand site drops often peak on Black Friday weekend. Pure online tech extensions frequently continue into Cyber Monday. If stock is limited, buy on BF. If you want another price check, wait for Monday.
Is Black Friday the same as 11.11 in Singapore?
No. 11.11 usually favours Chinese origin brands and marketplace fireworks. Black Friday is stronger for Western brands and Amazon style campaigns. Many shoppers use both.
What is the biggest sale day in Singapore?
It depends on category. Electronics often go deepest on 11.11 or Black Friday / Cyber Monday. Fashion clearance can peak later at Boxing Day or 12.12. For late November, Black Friday is the headline event.
Ready to save on Black Friday?
Bookmark this guide for the 2026 dates, then browse live promo codes on Saleduck shop pages. Start with Amazon, Lazada, Shopee, and fashion picks like Crocs, and refresh closer to November for the latest codes.